Marketing System Components: How Reliable Is Your Current Marketing?

Is your marketing system diversified? Do you rely only on one or two channels for lead generation, publicity and selling? This kind of marketing is risky because you rely on 1 or 2 channels which are outside of your control – the cost, reach and quality of these channels can change at any time (this is what happens daily these days with social media marketing). Thousands of companies that used to rely on Google as the only lead generation platform went out of business…

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